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Format: August, 2017
Published Datesort ascending Title Author
05/2015 Unity Is Strength: Understanding Users’ Group Buying Behavior In Taiwan From A Collectivism Perspective Chiahui Yen, Chun-Ming Chang
05/2015 An Annotation Approach To Contextual Advertising For Online Ads Yen-Liang Chen, Zong-Cheng Chen, Yu-Ting Chiu, Chia-Ling Chang
05/2015 Content Analysis Of Social Media: A Grounded Theory Approach Linda S.L. Lai, W.M. To
02/2015 Effects of Consumer Social Interaction on Trust in Online Group-Buying Contexts: An Empirical Study in China Zhe Zhang, Chenyan Gu
02/2015 Effects of Interactions and Product Information on Initial Purchase Intention in Product Placement in Social Games: The Moderating Role of Product Familiarity Dong Hong Zhu, Ya Ping Chang
02/2015 Impact of Machine and Interpersonal Virtual Experience Combinations on Sense of Virtual Community: The Moderating Roles of Optimum Stimulation Level and Motives for Reading Customer Articulations Ching-Jui Keng, Chien-Hua Pao, Hui-Ying Ting, Nai-Yun Chang
02/2015 Impact of Online Flow on Brand Experience and Loyalty Soo In Shim, Sandra Forsythe, Wi-Suk Kwon
02/2015 How Word-of-mouth Moderates Room Price and Hotel Stars for Online Hotel Booking: An Empirical Investigation with Expedia Data Mohan Wang, Qi Lu, Robert T. Chi, Wen Shi
11/2014 Is This Opinion Leader’s Review Useful? Peripheral Cues for Online Review Helpfulness Ling Zhu, Guopeng Yin, Wei He
11/2014 From Free To Fee: Exploring The Antecedents Of Consumer Intention To Switch To Paid Online Content Ziyou Li, Yan Cheng