Online Advertising and Sponsored Search
- Semantic Associations For Contextual Advertising
Massimiliano Ciaramita, Vanessa Murdock, Vassilis Plachouras, - Ad Delivery With Budgeted Advertisers: A Comprehensive Lp Approach
Zoë Abrams, S. Sathiya Keerthi , Ofer Mendelevitch, John A. Tomlin , - Pricing Paid Placements On Search Engines
Ravi Sen, James D. Hess, Subhajyoti Bandyopadhyay, Jeevan Jaisingh, - Are Unclicked Ads Wasted? Enduring Effects Of Banner And Pop-Up Ad Exposures On Brand Memory And Attitudes
Patrali Chatterjee, - Shut-Up I Don’t Care: Understanding The Role Of Relevance And Interactivity On Customer Attitudes Toward Repetitive Online Advertising
Damon E. Campbell , Ryan T. Wright,