Author: 

Pookie Sautter, Michael R. Hyman, Vaidotas LukoŇ°ius

Abstract: 

Physical stores provide the main context for studies on retail atmospherics. Because e-tail stores differ meaningfully from physical stores, e-tail atmospherics is a distinct research domain. Eroglu, Machleit, and Davis (2001) provide a framework for the study of e-tail atmospherics. We extend that framework by introducing the concept of dual environments, integrating multidisciplinary research on virtual environments, and making conceptual and methodological suggestions for future e-tail atmospherics research.

Key Word: 

Published Date: 

February, 2004

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