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- The Role of Regulatory Fit in Virtual Brand CommunitiesYonggui Wang ,  Shuang Ma,  Dahui Li ,
- From Offline Healthcare to Online Health Services: The Role of Offline Healthcare Satisfaction and HabitsXiaofei Zhang,  Xitong Guo,  Kee-hung Lai,  Chunxiao Yin,  Fanbo Meng,
- The Roles of Customer-Brand Relationships and Brand Equity in Brand Extension AcceptanceChao-Min Chiu ,  Hsin-Yi Huang ,  Yi-Chin Weng,  Chieh-Fan Chen,
- Platform Licensing for Electronic Commerce EcosystemsXiaohui Xu,