- Exploring the Effects of Sense of Membership on Information Sharing in Virtual Communities
Chuan Luo, Han Li, Xin (Robert) Luo, Xiaocong Cui, - Influencer Marketing: A Perspective of the Elaboration Likelihood Model of Persuasion
Samira Farivar, Fang Wang, Yufei Yuan, - Pre-purchase and Post-purchase Sales Promotions on E-commerce Platforms: The Effects of Promotional Benefits on Customer-based Brand Equity
Ting Zhu, Yaobin Lu, Bin Wang, Lijuan Zhao, - What Makes a Drug Review Helpful? The Role of Patients’ Health Condition and Medical Experience Signals
Long Xia,