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02/2026 |
Social Payments in a Digital World: A Study of P2P Cash App Use and Acceptance |
Cheryl Aasheim, Hayden Wimmer |
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02/2026 |
Factors Affecting Consumer Intention to Adopt Boutique Bags Subscription Service |
Yu-Ting Chang-Chien, Jack Shih-Chieh Hsu, Jacob Chun Cheng, Gary Yu-Ho Yeh |
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02/2026 |
Re-evaluating the Role of Experience in Mobile Payment Perceptions |
Martin Lukas Mahler |
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02/2026 |
Color Strategy in E-Commerce: Leveraging Regulatory Focus for Optimized Product Page Design |
Bong-Goon Seo, Kyung-Hee Park, Do-Hyung Park |
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02/2026 |
Impact of Gamification-Driven Motivational Affordances in Green Logistics on Reusable Packaging Behavior |
Mu-Chen Chen, Chia-Lin Hsu, Yi-Chen Huang |
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11/2025 |
Reward-Oriented or Task-Oriented: How Does Information Presentation Format Influence Referral Intentions in Threshold Social Referral Programs? |
Yisu Wang, Kanliang Wang |
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11/2025 |
The Duel Between Native Ads and Display Ads: No One Takes All |
Ai-Yun Hsieh , Shao-Kang Lo |
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11/2025 |
Exploring the Relationship Between Silent Behavior of Online Community Members and Performance: A Trust Perception Perspective |
Xue-Liang Pei, Xiao-Hui Zheng, Fei-Fei Lin, Tung-Ju Wu |
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11/2025 |
Dispersion or Concentration? The Impact of Ad Exhibition on Advertising Placement and Platform Development in Video Platforms |
Hao Chen, Shuaikang Hao |
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11/2025 |
Sensory Marketing in Online Medical Knowledge Sharing: A Feeling-as-Information Theory Perspective |
Zihao Deng, Zhaohua Deng, Wuyou Zhang |
