- Virtual Worlds Research: A Conceptual Primer Marc Fetscherin, Christoph Lattemann, Guido Lang,
- Brand Value In Virtual Worlds: An Axiological Approach Stuart Barnes, Jan Mattsson,
- Avatar Business Value Analysis: A Method For The Evaluation Of Business Value Creation In Virtual Commerce Reina Yahya Arakji, Karl Reiner Lang,
- Why They Enjoy Virtual Game Worlds? An Empirical Investigation Jiming Wu, Pengtao Li, Shashank Rao,
- User Acceptance Of Virtual Worlds Marc Fetscherin, Christoph Lattemann,