- New Perspectives On M-Commerce Research
Shintaro Okazaki, - The Impact Of Perceptions Of Interactivity On Customer Trust And Transaction Intentions In Mobile Commerce
ThaeMin Lee, - Driving Consumer Acceptance Of Mobile Marketing: A Theoretical Framework And Empirical Study
Hans H. Bauer, Tina Reichardt, Stuart J. Barnes, Marcus M. Neumann, - The Impact Of Internet User Shopping Patterns And Demographics On Consumer Mobile Buying Behaviour
Enrique Bigne, Carla Ruiz, Silvia Sanz, - Adoption And Usage Of M-Commerce: A Cross-Cultural Comparison Of Hong Kong And The United Kingdom
Patricia Harris, Ruth Rettie, Cheung Chak Kwan, - Exploring The Moment Of Consumption Using Cell Phones
Satoshi Hosoe, - Automated Mobile Alerting Services - Towards A Level Playing Field In The Financial Community
Jan Muntermann, - Mobile Business - Comprehensive Marketing Strategies Or Merely It Expenses? A Case Study Of The Us Airline Industry
Notis Pagiavlas , Marzel Stratmann , Peter Marburger , Seth Young,