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08/2025 |
Turning the Tide: How AI Review Bot’s Reply Helps Low-Follower Influencers in E-Commerce |
Yizhen Wei, David (Jingjun) Xu, Kai Li |
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07/2025 |
Positive Effects of Negative Disclosure: The Persuasive Power of Negative AI-Generated Content in Shaping Consumer Product Attitude |
Hua Lu, Yuxuan Wang, Lin Ge, Shuang Ma |
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05/2025 |
Lifting the Veil: What Drives Platform-Owner Entry in Second-Hand Product Trading Platforms? |
Yunfeng Ji, Chun Wang, Haodong Zhang, Xue Yang |
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05/2025 |
Why Borrowers Adopt AI-Enabled Loan Scheme: Role of Trust from the Elaboration Likelihood Model Perspective |
Nian Liu, Wenli Li, Hao Chen, Xin (Robert) Luo |
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05/2025 |
Visual Biasing Effects: Exploring the Impact of Online Product Visuals on User Behavior and Biased Processing of Customer Reviews |
Sann Ryu, Patrick Vargas |
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05/2025 |
As Tasty as It Looks: Exploring the Impact of Image Aesthetics on Food Delivery Sales |
Pengfei Ma, Cheng Zhang, Yifan Dou, Hong Ling |
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02/2025 |
Mapping Two Decades of Evolution of Artificial Intelligence and Machine Learning in Digital Marketing and Digital Promotion to Determine the Current Direction: A Systematic Review Using Bibliometrics |
Carlos Sánchez-Camacho, Begoña Miguel San-Emeterio, Rocío Carranza, Beatriz Feijoo |
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02/2025 |
Escaping the Clutches of Fake News? Exploring the Mechanisms of Online Opinion Climate on Social Media Users' Immunity |
Mengmeng Song, Sitian Zhu, Yucong Duan, Xinyu Xing, Jian Mou |
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02/2025 |
Exploring Perception of Platform Language on Consumer Decision Making: A Cognitive Load Perspective |
Zhiwen Li, Owusu Prince, Baojiao Wang, Thomas Le Texier, Stephen Addai-Dansoh |
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11/2024 |
Unleashing Green Beauty Crusade: Role Of Influencer Relational Characteristic, Product Perception, And Warm Glow |
Ruchika Sharma, Pratibha Singh, Ajeet Sharma |
