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02/2017 |
Matching Exactly or Semantically? An Examination of the Effectiveness of SynonymBased Matching Strategy in Chinese Paid Search Market |
Shuai Yang, Yiping Song , Joseph Pancras |
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02/2017 |
The Value of Marketer-Generated Content on Social Network Sites: Media Antecedents and Behavioral Responses |
Jesús Martínez-Navarro, Enrique Bigné |
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11/2016 |
The Wrap Effect in Online Review Sets Revisited: How Perceived Usefulness Mediates the Effect on Intention Formation |
Alona Kolomiiets, Nathalie Dens, Patrick De Pelsmacker |
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11/2016 |
A Study of Active and Passive User Participation in Virtual Communities |
Shwu-Min Horng |
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11/2016 |
The Influence of Culture in Website Design and Users’ Perceptions: Three Systematic Reviews |
Francisco Tigre Moura, Nitish Singh, Wootae Chun |
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11/2016 |
Classifying, Profiling and Predicting User Behavior in the Context of Location Based Services |
Vasilios Koutsiouris, Adam Vrechopoulos, Georgios Doukidis |
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11/2016 |
Understanding the Role of Social Situations on Continuance Participation Intention in Online Communities: An Empirical Perspective |
Honglei Li, Vincent S. Lai, Xin Luo |
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08/2016 |
Investigating Essential Factors of Reseller Perceived Inequity and Reseller Performance in E-Business |
Talai Osmonbekov, Yulei Zhang, Yan Dang |
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08/2016 |
The Roles of Form and Function in Utilitarian Mobile Data Service Design |
Achim Botzenhardt , Ye Li, Alexander Maedche |
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08/2016 |
Exploring the Effects of Unexpected Outcome on Satisfaction and Continuance Intention |
Hui-Mei Hsu, Shih-Chieh Hsu, Shih-Yu Wang, I-Chiu Chang |
