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02/2015 |
Effects of Interactions and Product Information on Initial Purchase Intention in Product Placement in Social Games: The Moderating Role of Product Familiarity |
Dong Hong Zhu, Ya Ping Chang |
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02/2015 |
Impact of Machine and Interpersonal Virtual Experience Combinations on Sense of Virtual Community: The Moderating Roles of Optimum Stimulation Level and Motives for Reading Customer Articulations |
Ching-Jui Keng, Chien-Hua Pao, Hui-Ying Ting, Nai-Yun Chang |
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02/2015 |
Impact of Online Flow on Brand Experience and Loyalty |
Soo In Shim, Sandra Forsythe, Wi-Suk Kwon |
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02/2015 |
How Word-of-mouth Moderates Room Price and Hotel Stars for Online Hotel Booking: An Empirical Investigation with Expedia Data |
Mohan Wang, Qi Lu, Robert T. Chi, Wen Shi |
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11/2014 |
From Free To Fee: Exploring The Antecedents Of Consumer Intention To Switch To Paid Online Content |
Ziyou Li, Yan Cheng |
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11/2014 |
Consumer Learning Embedded In Electronic Word Of Mouth |
Xiaoling Lu, Yuzhu Li, Zhe Zhang, Bharatendra Rai |
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11/2014 |
A Conditional Feature Utilization Approach To Itemset Retrieval In Online Shopping Services |
Kwanho Kim, Yerim Choi, Jonghun Park |
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11/2014 |
Consumer Segmentation Analysis Of Multichannel And Multistage Consumption: A Latent Class Mnl Approach |
Quansheng Wang, Xue Yang, Peijian Song, Choon Ling Sia |
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11/2014 |
Is This Opinion Leader’s Review Useful? Peripheral Cues for Online Review Helpfulness |
Ling Zhu, Guopeng Yin, Wei He |
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08/2014 |
Modeling MGC Strategies under Extreme Negative UGC |
Jiayin Qi, Qixing Qu, Yong Tan, Jifeng Mu |
