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02/2021 |
Brand Value Co-Creation in The Social Commerce Era: Empirical Evidence from Iran |
Saeid Rezaei, Nick Hajli, Ayantunji Gbadamosi, Niloofar Aghaali, Mauricio S. Featherman |
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02/2021 |
Stay Home and Shop Together |
Behnam Izadi, Linying Dong, Mohammad Rahim Esfidani |
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02/2021 |
The Role of Self-Congruence, Marketing Models, and Product Conspicuousness in College Students’ Online Cosmetics Shopping |
Chia-Lun Lo, Hsiao-Ting Tseng |
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11/2020 |
Should A Sharing Platform Invest in Self-Fulfillment Products? |
Ling Ding, Xiuwu Liao, Juan Feng |
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11/2020 |
Customer Loyalty in The Online Context: Understanding Trust in Different Parties |
Celso Augusto de Matos, Marcelo Curth, Alexandre dos Santos Garcia |
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11/2020 |
Whose and What Content Matters? Consumers' Liking Behavior toward Advertisements in Microblogs |
Xiumin Chu, Yezheng Liu, Xiayu Chen, Haifeng Ling |
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11/2020 |
Mothers’ Continuance Usage Intention of a Pregnancy and Parenting Community E-Commerce Platform: Platform Gratifications and Mother Characteristics |
Jing An, Michael D. Myers, Xueping Yang |
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08/2020 |
What Drives Customer Engagement Behavior? The Impact of User Participation from A Sociotechnical Perspective |
Chang-Tang Chiang, Ming-Hsien Yang, Tian-Lih Koo, Chien Hsiang Liao |
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08/2020 |
What Drives Consumer Shopping Behavior in Live Streaming Commerce? |
Xiaoyu Xu, Jen-Her Wu, Qi Li |
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08/2020 |
Detecting Social Commerce: An Empirical Analysis on Yelp |
Jiangtao Qiu, Yinghong Li, Zhangxi Lin |
