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Journal of Electronic Commerce Research

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Selling strategy

Online Auction Segmentation and Effective Selling Strategy: Trust and Information Asymmetry Perspectives

Key Word:

Online trust
Information asymmetry
Auction segmentation
Selling strategy
Trust enhancing strategies
Transaction enhancing strategies

Read more about Online Auction Segmentation and Effective Selling Strategy: Trust and Information Asymmetry Perspectives

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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