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Journal of Electronic Commerce Research

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Symbolic appraisal

How Different Lifestyles Affect Value Appraisals and Purchase of Ict Products: A Comparative Empirical Study

Key Word:

information technology adoption
Lifestyle
Functional appraisal
Cost appraisal
Symbolic appraisal

Read more about How Different Lifestyles Affect Value Appraisals and Purchase of Ict Products: A Comparative Empirical Study

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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