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Journal of Electronic Commerce Research

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Targeting

Situations Matter: Understanding How Individual Browsing Situation Routineness Impacts Online Users’ Advertisement Clicks Behavior

Key Word:

Targeting
individual
Browsing behavior
Routineness
Online advertisement

Read more about Situations Matter: Understanding How Individual Browsing Situation Routineness Impacts Online Users’ Advertisement Clicks Behavior

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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