Unleashing Green Beauty Crusade: Role Of Influencer Relational Characteristic, Product Perception, And Warm Glow Key Word: Influencer-product congruencePara-social interactionWarm glowPerceived efficacyPerceived safety Read more about Unleashing Green Beauty Crusade: Role Of Influencer Relational Characteristic, Product Perception, And Warm Glow
WHAT DRIVES CONSUMER SHOPPING BEHAVIOR IN LIVE STREAMING COMMERCE? Key Word: Live streaming commerceStimulus-Organism-ResponsePara-social interactionArousalSocial sharing Read more about WHAT DRIVES CONSUMER SHOPPING BEHAVIOR IN LIVE STREAMING COMMERCE?
