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Journal of Electronic Commerce Research

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Backing self-efficacy

Why Do People Intend to Back Crowdfunding Projects? A Perspective on Social Cognitive Theory

Key Word:

Crowdfunding
Social cognitive theory
Backing self-efficacy
Rewards
Empathy
Website service quality

Read more about Why Do People Intend to Back Crowdfunding Projects? A Perspective on Social Cognitive Theory

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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