Cross-Border Social Commerce: From a Trust Transfer Perspective Key Word: Cross-border social commerce (CBSC)Trust-risk perspectiveTrust transferBrand popularityPlatform popularity Read more about Cross-Border Social Commerce: From a Trust Transfer Perspective
Analyzing the Effect of Social Support and Customer Engagement on Stickiness and Repurchase Intention in Social Commerce: A Trust Transfer Perspective Key Word: Social commerceCustomer engagementTrust transferStickinessRepurchase intention Read more about Analyzing the Effect of Social Support and Customer Engagement on Stickiness and Repurchase Intention in Social Commerce: A Trust Transfer Perspective
