From Receivers to Senders: How Social Media Influencers’ Self-disclosure Leads to Positive Word of Mouth from Followers Key Word: Social media influencer (SMI)Self-disclosure (SD)Positive world of mouth (PWOM)Transparency; Psychological closeness Read more about From Receivers to Senders: How Social Media Influencers’ Self-disclosure Leads to Positive Word of Mouth from Followers
