How Ad Congruity and Interactivity Affect Fantasy Game Players’ Attitude Toward In-game Advertising Key Word: In-game advertisingCongruity effectsinteractivityFantasy gamesAttitude to in-game advertising Read more about How Ad Congruity and Interactivity Affect Fantasy Game Players’ Attitude Toward In-game Advertising
Understanding The Impact of Social Commerce Website Technical Features on Repurchase Intention: A Chinese Guanxi Perspective Key Word: Social commerceinteractivityRecommendationsFeedbackSwift guanxiinitial online trust Read more about Understanding The Impact of Social Commerce Website Technical Features on Repurchase Intention: A Chinese Guanxi Perspective
Online Purchase Delay: The Roles Of Online Consumer Experiences Key Word: Online purchase delayOnline consumer experiencesinteractivityDesire for controlConsumer susceptibility to interpersonal influence Read more about Online Purchase Delay: The Roles Of Online Consumer Experiences
Commercial Scenarios Of Digital Agent Deployment: A Functional Classification Key Word: Evolution of Web Information SystemsDigital AgentsCommercial TransactionsAgent-mediated Electronic CommerceinteractivityCommunication Languages Read more about Commercial Scenarios Of Digital Agent Deployment: A Functional Classification
Shut-Up I Don’t Care: Understanding The Role Of Relevance And Interactivity On Customer Attitudes Toward Repetitive Online Advertising Key Word: Ecommercefamiliarityinteractivityonline advertisingpersonal relevance Read more about Shut-Up I Don’t Care: Understanding The Role Of Relevance And Interactivity On Customer Attitudes Toward Repetitive Online Advertising
Machine And Person Interactivity: The Driving Forces Behind Influences On Consumers’ Willingness To Purchase Online Key Word: interactivityonline purchaseElectronic commercemachine interactivityperson interactivity Read more about Machine And Person Interactivity: The Driving Forces Behind Influences On Consumers’ Willingness To Purchase Online