Exploring the Effects of Sense of Membership on Information Sharing in Virtual Communities Key Word: Information sharing intentionUses and gratificationsvirtual communitySense of membership Read more about Exploring the Effects of Sense of Membership on Information Sharing in Virtual Communities
The Role Of Virtual Communities As Shopping Reference Groups Key Word: virtual communitymotivationssocial identity theorybuying choice Read more about The Role Of Virtual Communities As Shopping Reference Groups
