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Journal of Electronic Commerce Research

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U.S. Airlines

Mobile Business - Comprehensive Marketing Strategies Or Merely It Expenses? A Case Study Of The Us Airline Industry

Key Word:

Customer support; Focus group
Mobile business strategy
U.S. Airlines
SCA

Read more about Mobile Business - Comprehensive Marketing Strategies Or Merely It Expenses? A Case Study Of The Us Airline Industry

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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