WHEN DOES FRUSTRATION NOT REDUCE CONTINUANCE INTENTION OF ONLINE GAMERS? THE EXPECTANCY DISCONFIRMATION PERSPECTIVE Key Word: online gamefrustrationContinuance intentionExpectancy disconfirmation. Read more about WHEN DOES FRUSTRATION NOT REDUCE CONTINUANCE INTENTION OF ONLINE GAMERS? THE EXPECTANCY DISCONFIRMATION PERSPECTIVE
Personal Determinants Of Online Shopping Frustration And Its Influence On Consumers’ Positive Word Of Mouth Key Word: frustrationOnline ShoppingConsumer’s personal characteristicsPositive WOM Read more about Personal Determinants Of Online Shopping Frustration And Its Influence On Consumers’ Positive Word Of Mouth
FRUSTRATION AND CONSUMER EVALUATION OF SEARCH ADVERTISING AND SEARCH ENGINE EFFECTIVENESS: THE CASE OF HEDONIC VERSUS UTILITARIAN PRODUCT Key Word: frustrationflow theorykeyword search advertisingattitude toward search adsearch engine effectiveness Read more about FRUSTRATION AND CONSUMER EVALUATION OF SEARCH ADVERTISING AND SEARCH ENGINE EFFECTIVENESS: THE CASE OF HEDONIC VERSUS UTILITARIAN PRODUCT