AN EMPIRICAL ANALYSIS OF FACTORS AFFECTING THE BIDDING COMPETITION IN AN ONLINE AUCTION: A COMPARISON BETWEEN ENGLISH AND BUY-IT-NOW AUCTIONS Key Word: Electronic MarketplaceBuy-It-Now (BIN) auctioneBayYahoo! AuctionBidding competitionElectronic auction. Read more about AN EMPIRICAL ANALYSIS OF FACTORS AFFECTING THE BIDDING COMPETITION IN AN ONLINE AUCTION: A COMPARISON BETWEEN ENGLISH AND BUY-IT-NOW AUCTIONS