Toward Sustainable Freemium Software: The Roles of User Satisfaction and Use Context Key Word: Freemium softwareUser satisfactionUser loyaltyUse context Read more about Toward Sustainable Freemium Software: The Roles of User Satisfaction and Use Context
DEVELOPING USER LOYALTY FOR SOCIAL NETWORKING SITES: A RELATIONAL PERSPECTIVE Key Word: User loyaltySocial networking siteRelational bondssatisfactionSocial influence Read more about DEVELOPING USER LOYALTY FOR SOCIAL NETWORKING SITES: A RELATIONAL PERSPECTIVE