- Effects of Consumer Social Interaction on Trust in Online Group-Buying Contexts: An Empirical Study in China
Zhe Zhang, Chenyan Gu, - Effects of Interactions and Product Information on Initial Purchase Intention in Product Placement in Social Games: The Moderating Role of Product Familiarity
Dong Hong Zhu, Ya Ping Chang, - Impact of Machine and Interpersonal Virtual Experience Combinations on Sense of Virtual Community: The Moderating Roles of Optimum Stimulation Level and Motives for Reading Customer Articulations
Ching-Jui Keng, Chien-Hua Pao, Hui-Ying Ting, Nai-Yun Chang, - Impact of Online Flow on Brand Experience and Loyalty
Soo In Shim, Sandra Forsythe, Wi-Suk Kwon, - How Word-of-mouth Moderates Room Price and Hotel Stars for Online Hotel Booking: An Empirical Investigation with Expedia Data
Mohan Wang, Qi Lu, Robert T. Chi, Wen Shi,
