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11/2014 |
Consumer Segmentation Analysis Of Multichannel And Multistage Consumption: A Latent Class Mnl Approach |
Quansheng Wang, Xue Yang, Peijian Song, Choon Ling Sia |
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11/2014 |
Is This Opinion Leader’s Review Useful? Peripheral Cues for Online Review Helpfulness |
Ling Zhu, Guopeng Yin, Wei He |
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08/2014 |
Modeling MGC Strategies under Extreme Negative UGC |
Jiayin Qi, Qixing Qu, Yong Tan, Jifeng Mu |
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08/2014 |
Expert Reviewers Beware! The Effects Of Review Set Balance, Review Source And Review Content On Consumer Responses To Online Reviews |
Nathalia Purnawirawan, Nathalie Dens, Patrick De Pelsmacker |
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08/2014 |
The Reliability Of Online Review Helpfulness |
Yun Wan, Makoto Nakayama |
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08/2014 |
Effects Of Social Capitaland Community Support On Online Communitymembers’ Intention To Create User-Generated Content |
Guoxin Li, Xue Yang, Songshan (Sam) Huang |
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08/2014 |
The Selling Power Of Consumer-Generated Product Reviews: The Matching Effect Between Consumers’ Cognitive Needs And Persuasive Message Types |
Lili Gai |
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08/2014 |
Antecedents Of Solution Quality In Crowdsourcing: The Sponsor’s Perspective |
Haichao Zheng, Zongxiao Xie, Wenhua Hou, Dahui Li |
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08/2014 |
Do Domestic And International Customers Behave Alike In Online Hotel Booking? |
Asunur Cezar, Hulisi Öğüt |
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08/2014 |
Trust, Psychological Need, And Motivation To Produce User-Generated Content: A Self-Determination Perspective |
Xuequn Wang, Yibai Li |
