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08/2014 |
Expert Reviewers Beware! The Effects Of Review Set Balance, Review Source And Review Content On Consumer Responses To Online Reviews |
Nathalia Purnawirawan, Nathalie Dens, Patrick De Pelsmacker |
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08/2014 |
The Reliability Of Online Review Helpfulness |
Yun Wan, Makoto Nakayama |
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08/2014 |
Effects Of Social Capitaland Community Support On Online Communitymembers’ Intention To Create User-Generated Content |
Guoxin Li, Xue Yang, Songshan (Sam) Huang |
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08/2014 |
The Selling Power Of Consumer-Generated Product Reviews: The Matching Effect Between Consumers’ Cognitive Needs And Persuasive Message Types |
Lili Gai |
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08/2014 |
Antecedents Of Solution Quality In Crowdsourcing: The Sponsor’s Perspective |
Haichao Zheng, Zongxiao Xie, Wenhua Hou, Dahui Li |
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08/2014 |
Do Domestic And International Customers Behave Alike In Online Hotel Booking? |
Asunur Cezar, Hulisi Öğüt |
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08/2014 |
Trust, Psychological Need, And Motivation To Produce User-Generated Content: A Self-Determination Perspective |
Xuequn Wang, Yibai Li |
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08/2014 |
Consumer-Generated Ads On Youtube: Impacts Of Source Credibility And Need For Cognition On Attitudes, Interactive Behaviors, And Ewom |
Sara Steffes Hansen, Jin Kyun Lee, Shu-Yueh Lee |
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05/2014 |
Personal Determinants Of Online Shopping Frustration And Its Influence On Consumers’ Positive Word Of Mouth |
Sergio Román, Isabel P. Riquelme |
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05/2014 |
How Investors Value Industrial Policies For E-Business Firms In Emerging Markets |
Peng Zou, Ruiqin Xiang, Yijun Li |
