Turning the Tide: How AI Review Bot’s Reply Helps Low-Follower Influencers in E-Commerce Key Word: AI review botsSocial media marketingE-commerceFollower countNovice sellers Read more about Turning the Tide: How AI Review Bot’s Reply Helps Low-Follower Influencers in E-Commerce
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The Effect of Firm Marketing Content on Product Sales: Evidence From A Mobile Social Media Platform Key Word: Social media marketingMarketer generated contentContent analysisProduct involvementDifferencein-differences Read more about The Effect of Firm Marketing Content on Product Sales: Evidence From A Mobile Social Media Platform