Skip to main content

JECR

Journal of Electronic Commerce Research

Main menu

Home
Current Issue
Previous Issue
Special Issue
Submission

Firm-generated content

Impact of Firm-generated Content on Firm Performance and Consumer Engagement: Evidence from Social Media in China

Key Word:

Social media marketing
Firm-generated content
firm performance
Consumer engagement behavior

Read more about Impact of Firm-generated Content on Firm Performance and Consumer Engagement: Evidence from Social Media in China

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

College of Business - California State University Long Beach

1250 Bellflower Blvd, Long Beach, CA 90840

Hosted & Printed by College of Commerce, National Chengchi University

64, Sec. 2, ZhiNan Rd., Taipei, Taiwan 11605

Premium Drupal Theme by Adaptivethemes.com