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Journal of Electronic Commerce Research

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Brand community

What Drives Customer Engagement Behavior? The Impact of User Participation from A Sociotechnical Perspective

Key Word:

User participation
social media
Sociotechnical theory
Brand community
Human-computer interaction

Read more about What Drives Customer Engagement Behavior? The Impact of User Participation from A Sociotechnical Perspective

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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