social media
The Effects of Media Use Motivation on Consumer Retail Channel Choice: A Psychological Sense of Community Approach
Developing A Value Assessment Framework of Habitual Social Media Use: A Grounded Theory Approach
Brand Value Co-Creation in The Social Commerce Era: Empirical Evidence from Iran
Whose and What Content Matters? Consumers' Liking Behavior toward Advertisements in Microblogs
What Drives Customer Engagement Behavior? The Impact of User Participation from A Sociotechnical Perspective
Juxtaposing Impacts of Social Media Interaction Experiences on E-Commerce Reputation
The Effect of System Generated Cues on Microblog Rewarding Repost Behavior – A Source Credibility Perspective
Social Networks: Usage Intensity and Effects on Personalized Advertising
The Value of Marketer-Generated Content on Social Network Sites: Media Antecedents and Behavioral Responses
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