social media
The Value of Marketer-Generated Content on Social Network Sites: Media Antecedents and Behavioral Responses
TRACING TOPIC DISCUSSIONS WITH THE EVENT-DRIVEN SIR MODEL FOR ONLINE FORUMS
TECHNOLOGY ACCEPTANCE IN SOCIAL MEDIA: REVIEW, SYNTHESIS AND DIRECTIONS FOR FUTURE EMPIRICAL RESEARCH
Content Analysis Of Social Media: A Grounded Theory Approach
Is This Opinion Leader’s Review Useful? Peripheral Cues for Online Review Helpfulness
The Power Of Many: An Assessment Of Managing Internet Group Purchasing
Determinants of Social Media Website Attractiveness
