social media
The Effects of Media Use Motivation on Consumer Retail Channel Choice: A Psychological Sense of Community Approach
DEVELOPING A VALUE ASSESSMENT FRAMEWORK OF HABITUAL SOCIAL MEDIA USE: A GROUNDED THEORY APPROACH
BRAND VALUE CO-CREATION IN THE SOCIAL COMMERCE ERA: EMPIRICAL EVIDENCE FROM IRAN
WHOSE AND WHAT CONTENT MATTERS? CONSUMERS’ LIKING BEHAVIOR TOWARD ADVERTISEMENTS IN MICROBLOGS
WHAT DRIVES CUSTOMER ENGAGEMENT BEHAVIOR? THE IMPACT OF USER PARTICIPATION FROM A SOCIOTECHNICAL PERSPECTIVE
JUXTAPOSING IMPACTS OF SOCIAL MEDIA INTERACTION EXPERIENCES ON E-COMMERCE REPUTATION
The Effect of System Generated Cues on Microblog Rewarding Repost Behavior – A Source Credibility Perspective
Social Networks: Usage Intensity and Effects on Personalized Advertising
The Value of Marketer-Generated Content on Social Network Sites: Media Antecedents and Behavioral Responses
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