Whose and What Content Matters? Consumers' Liking Behavior toward Advertisements in Microblogs Key Word: social mediaAdvertisementLiking behaviorHeuristic-systematic ModelSource credibility Read more about Whose and What Content Matters? Consumers' Liking Behavior toward Advertisements in Microblogs
The Effect of System Generated Cues on Microblog Rewarding Repost Behavior – A Source Credibility Perspective Key Word: online advertisingsocial mediaMicroblog rewarding repostsSystem generated cuesSource credibility Read more about The Effect of System Generated Cues on Microblog Rewarding Repost Behavior – A Source Credibility Perspective
Is This Opinion Leader’s Review Useful? Peripheral Cues for Online Review Helpfulness Key Word: Online reviewReview helpfulnessSource credibilityPeripheral cuessocial media Read more about Is This Opinion Leader’s Review Useful? Peripheral Cues for Online Review Helpfulness
