An Elaboration Likelihood Model of Facebook Advertising Effectiveness: Self-Monitoring as a Moderator Key Word: Elaboration Likelihood ModelSelf-monitoringFacebookAdvertising attitudePurchase intention Read more about An Elaboration Likelihood Model of Facebook Advertising Effectiveness: Self-Monitoring as a Moderator
Social Networks: Usage Intensity and Effects on Personalized Advertising Key Word: social mediaSocial networksFacebookPersonalized advertisingstructural equation modeling Read more about Social Networks: Usage Intensity and Effects on Personalized Advertising
