An Elaboration Likelihood Model of Facebook Advertising Effectiveness: Self-Monitoring as a Moderator Key Word: Elaboration Likelihood ModelSelf-monitoringFacebookAdvertising attitudePurchase intention Read more about An Elaboration Likelihood Model of Facebook Advertising Effectiveness: Self-Monitoring as a Moderator
The Role of Self-Congruence, Marketing Models, and Product Conspicuousness in College Students’ Online Cosmetics Shopping Key Word: Self-CongruenceBrand identificationMarketing modelsProduct conspicuousnessPurchase intention Read more about The Role of Self-Congruence, Marketing Models, and Product Conspicuousness in College Students’ Online Cosmetics Shopping
Determinants of Online Review Credibility and its Impact on Consumers’ Purchase Intention Key Word: Online reviewsCredibilityPurchase intentionElaboration Likelihood Modelstructural equation modeling Read more about Determinants of Online Review Credibility and its Impact on Consumers’ Purchase Intention
