Off to a Good Start? Grammar and Syntax in the Opening Predict Review Helpfulness Key Word: Online reviewshelpfulnessLinguisticsConsumer-generated contentmarketing Read more about Off to a Good Start? Grammar and Syntax in the Opening Predict Review Helpfulness
Consumer Responses to Online Advertising and Online Reviews: The Mediating Role of Cognitive Responses and Affective Responses Key Word: online advertisingOnline reviewsCognitive responsesAffective responsesMessage responses Read more about Consumer Responses to Online Advertising and Online Reviews: The Mediating Role of Cognitive Responses and Affective Responses
Valence and Attribute Repetition in Negative Sets of Online Reviews: (When) Can Positive Reviews Overcome Negative Ones? Key Word: EWOMOnline reviewsAttribute repetitionAttribute importance Read more about Valence and Attribute Repetition in Negative Sets of Online Reviews: (When) Can Positive Reviews Overcome Negative Ones?
Determinants of Online Review Credibility and its Impact on Consumers’ Purchase Intention Key Word: Online reviewsCredibilityPurchase intentionElaboration Likelihood Modelstructural equation modeling Read more about Determinants of Online Review Credibility and its Impact on Consumers’ Purchase Intention
The Wrap Effect in Online Review Sets Revisited: How Perceived Usefulness Mediates the Effect on Intention Formation Key Word: Online reviewsValence;SequenceWrap effectPerceived usefulnessBehavioral intentions Read more about The Wrap Effect in Online Review Sets Revisited: How Perceived Usefulness Mediates the Effect on Intention Formation
A NOVEL APPROACH TO RATE AND SUMMARIZE ONLINE REVIEWS ACCORDING TO USER-SPECIFIED ASPECTS Key Word: Opinion miningSentiment analysisNormalized google distanceK-meansOnline reviews Read more about A NOVEL APPROACH TO RATE AND SUMMARIZE ONLINE REVIEWS ACCORDING TO USER-SPECIFIED ASPECTS