TECHNOLOGY ACCEPTANCE IN SOCIAL MEDIA: REVIEW, SYNTHESIS AND DIRECTIONS FOR FUTURE EMPIRICAL RESEARCH Key Word: Meta-studyliterature reviewsocial mediaTechnology Acceptance Modelstructural equation modeling Read more about TECHNOLOGY ACCEPTANCE IN SOCIAL MEDIA: REVIEW, SYNTHESIS AND DIRECTIONS FOR FUTURE EMPIRICAL RESEARCH
Content Analysis Of Social Media: A Grounded Theory Approach Key Word: social mediaContent analysisLexical and statistical approachesConcept formation Read more about Content Analysis Of Social Media: A Grounded Theory Approach
Is This Opinion Leader’s Review Useful? Peripheral Cues for Online Review Helpfulness Key Word: Online reviewReview helpfulnessSource credibilityPeripheral cuessocial media Read more about Is This Opinion Leader’s Review Useful? Peripheral Cues for Online Review Helpfulness
The Power Of Many: An Assessment Of Managing Internet Group Purchasing Key Word: Internet group purchasingsocial mediacollective cognition theorynetnography and hermeneutics Read more about The Power Of Many: An Assessment Of Managing Internet Group Purchasing
Determinants of Social Media Website Attractiveness Key Word: Web 2.0social mediaattractiveness of websitesstructural equation modeling Read more about Determinants of Social Media Website Attractiveness
