COMPARING THE IMPACT OF PRESENTATION FORMAT OF CONSUMER GENERATED REVIEWS ON SHOPPERS’ DECISIONS IN AN ONLINE SOCIAL COMMERCE ENVIRONMENT Key Word: Social commerceConsumer generated reviewsOnline review formatsTechnology Acceptance ModelMedia richness Read more about COMPARING THE IMPACT OF PRESENTATION FORMAT OF CONSUMER GENERATED REVIEWS ON SHOPPERS’ DECISIONS IN AN ONLINE SOCIAL COMMERCE ENVIRONMENT
TECHNOLOGY ACCEPTANCE IN SOCIAL MEDIA: REVIEW, SYNTHESIS AND DIRECTIONS FOR FUTURE EMPIRICAL RESEARCH Key Word: Meta-studyliterature reviewsocial mediaTechnology Acceptance Modelstructural equation modeling Read more about TECHNOLOGY ACCEPTANCE IN SOCIAL MEDIA: REVIEW, SYNTHESIS AND DIRECTIONS FOR FUTURE EMPIRICAL RESEARCH
Consumer Characteristics, Social Influence, And System Factors On Online Group-Buying Repurchasing Intention Key Word: Online group buyingTechnology Acceptance ModelConsumer characteristicsSocial influenceSystem factors Read more about Consumer Characteristics, Social Influence, And System Factors On Online Group-Buying Repurchasing Intention
Exploring Intentions To Use Virtual Worlds For Business Key Word: virtual worldSecond LifeTechnology Acceptance Modelperceived enjoyment Read more about Exploring Intentions To Use Virtual Worlds For Business
Exploring The Internet As A Unique Shopping Channel To Sell Both Real And Virtual Items: A Comparison Of Factors Affecting Purchase Intention And Consumer Characteristics Key Word: VirtualRealE-commerceOnline ShoppingTechnology Acceptance Model Read more about Exploring The Internet As A Unique Shopping Channel To Sell Both Real And Virtual Items: A Comparison Of Factors Affecting Purchase Intention And Consumer Characteristics