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Journal of Electronic Commerce Research

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Consumer generated reviews

Comparing the Impact of Presentation Format of Consumer Generated Reviews on Shoppers’ Decisions in Online Social Commerce Environment

Key Word:

Social commerce
Consumer generated reviews
Online review formats
Technology Acceptance Model
Media richness

Read more about Comparing the Impact of Presentation Format of Consumer Generated Reviews on Shoppers’ Decisions in Online Social Commerce Environment

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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