Carrot or Stick? Exploring the Effect of Word-of-Mouth on Mobile Payment Application Switching Behaviors Key Word: Switching behaviorsWord-of-mouthtrustAlternative attractiveness Read more about Carrot or Stick? Exploring the Effect of Word-of-Mouth on Mobile Payment Application Switching Behaviors
The Identification of Ideal Social Media Influencers: Integrating The Social Capital, Social Exchange, and Social Learning Theories Key Word: Social commerceWord-of-mouthSocial capital theorySocial exchange theorySocial learning theory Read more about The Identification of Ideal Social Media Influencers: Integrating The Social Capital, Social Exchange, and Social Learning Theories
