Carrot or Stick? Exploring the Effect of Word-of-Mouth on Mobile Payment Application Switching Behaviors Key Word: Switching behaviorsWord-of-mouthtrustAlternative attractiveness Read more about Carrot or Stick? Exploring the Effect of Word-of-Mouth on Mobile Payment Application Switching Behaviors
THE IDENTIFICATION OF IDEAL SOCIAL MEDIA INFLUENCERS: INTEGRATING THE SOCIAL CAPITAL, SOCIAL EXCHANGE, AND SOCIAL LEARNING THEORIES Key Word: Social commerceWord-of-mouthSocial capital theorySocial exchange theorySocial learning theory Read more about THE IDENTIFICATION OF IDEAL SOCIAL MEDIA INFLUENCERS: INTEGRATING THE SOCIAL CAPITAL, SOCIAL EXCHANGE, AND SOCIAL LEARNING THEORIES
