THE IDENTIFICATION OF IDEAL SOCIAL MEDIA INFLUENCERS: INTEGRATING THE SOCIAL CAPITAL, SOCIAL EXCHANGE, AND SOCIAL LEARNING THEORIES Key Word: Social commerceWord-of-mouthSocial capital theorySocial exchange theorySocial learning theory Read more about THE IDENTIFICATION OF IDEAL SOCIAL MEDIA INFLUENCERS: INTEGRATING THE SOCIAL CAPITAL, SOCIAL EXCHANGE, AND SOCIAL LEARNING THEORIES
HOW QUALITY OF LIFE AFFECTS INTENTION TO USE SOCIAL NETWORKING SITES: MODERATING ROLE OF SELF-DISCLOSURE Key Word: Social networking siteQuality of lifeSelf-disclosureSocial exchange theoryTAM Read more about HOW QUALITY OF LIFE AFFECTS INTENTION TO USE SOCIAL NETWORKING SITES: MODERATING ROLE OF SELF-DISCLOSURE