Skip to main content

JECR

Journal of Electronic Commerce Research

Main menu

Home
Current Issue
Previous Issue
Special Issue
Submission

Customer based discrepancy theory

Exploring Customer Satisfaction Across Language Backgrounds: A Hybrid Framework on Multilingual eWOM

Key Word:

Multilingual eWOM
Cross-lingual sentiment analysis
customer satisfaction
Customer based discrepancy theory
Multiple linear regression model.

Read more about Exploring Customer Satisfaction Across Language Backgrounds: A Hybrid Framework on Multilingual eWOM

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

College of Business - California State University Long Beach

1250 Bellflower Blvd, Long Beach, CA 90840

Hosted & Printed by College of Commerce, National Chengchi University

64, Sec. 2, ZhiNan Rd., Taipei, Taiwan 11605

Premium Drupal Theme by Adaptivethemes.com