Skip to main content

JECR

Journal of Electronic Commerce Research

Main menu

Home
Current Issue
Previous Issue
Special Issue
Submission

Product visual appeals

Visual Biasing Effects: Exploring the Impact of Online Product Visuals on User Behavior and Biased Processing of Customer Reviews

Key Word:

Visual biasing effects
Product visual appeals
Inferential beliefs
Brand attitudes
Confirmation biases

Read more about Visual Biasing Effects: Exploring the Impact of Online Product Visuals on User Behavior and Biased Processing of Customer Reviews

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

College of Business - California State University Long Beach

1250 Bellflower Blvd, Long Beach, CA 90840

Hosted & Printed by College of Commerce, National Chengchi University

64, Sec. 2, ZhiNan Rd., Taipei, Taiwan 11605

Premium Drupal Theme by Adaptivethemes.com