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Journal of Electronic Commerce Research

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Brand attitudes

Visual Biasing Effects: Exploring the Impact of Online Product Visuals on User Behavior and Biased Processing of Customer Reviews

Key Word:

Visual biasing effects
Product visual appeals
Inferential beliefs
Brand attitudes
Confirmation biases

Read more about Visual Biasing Effects: Exploring the Impact of Online Product Visuals on User Behavior and Biased Processing of Customer Reviews

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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