Standardization or Adaptation During the Web – Mobile Service Transition: Understanding the Moderating Role of Gender Key Word: Mobile servicessatisfactionstandardizationadaptationGender difference Read more about Standardization or Adaptation During the Web – Mobile Service Transition: Understanding the Moderating Role of Gender
Culture And Localization On The Web: Evidence From Multinationals In Russia And Turkey Key Word: standardizationlocalizationcultural depictionthe Webinternational marketing communication strategy Read more about Culture And Localization On The Web: Evidence From Multinationals In Russia And Turkey
E-Commerce On The Global Platform: Strategic Insights On The Localization-Standardization Perspective Key Word: globalE-commercestandardizationglobalizationlocalization Read more about E-Commerce On The Global Platform: Strategic Insights On The Localization-Standardization Perspective
