Standardization or Adaptation During the Web – Mobile Service Transition: Understanding the Moderating Role of Gender Key Word: Mobile servicessatisfactionstandardizationadaptationGender difference Read more about Standardization or Adaptation During the Web – Mobile Service Transition: Understanding the Moderating Role of Gender
Cultural Adaptation In Cross Border E-Commerce: A Study Of German Companies Key Word: online standardizationadaptationcultural analysis Read more about Cultural Adaptation In Cross Border E-Commerce: A Study Of German Companies
U.S. Hispanic Consumer E-Commerce Preferences: Expectations And Attitudes Toward Web Content Key Word: U.S. Hispanic consumer behavioronline consumer behaviorE-commerceCultureadaptation Read more about U.S. Hispanic Consumer E-Commerce Preferences: Expectations And Attitudes Toward Web Content
