The Impacts of Electronic Word-of-Mouth on High-Involvement Product Sales: Moderating Effects of Price, Brand Origin, and Number of Customers Key Word: Electronic word-of-mouthpriceBrand originNumber of customersCar sales Read more about The Impacts of Electronic Word-of-Mouth on High-Involvement Product Sales: Moderating Effects of Price, Brand Origin, and Number of Customers
How Word-of-mouth Moderates Room Price and Hotel Stars for Online Hotel Booking: An Empirical Investigation with Expedia Data Key Word: Word-of-Mouth (WOM)priceHotel star ratingInformation cueElectronic commerce Read more about How Word-of-mouth Moderates Room Price and Hotel Stars for Online Hotel Booking: An Empirical Investigation with Expedia Data
E-Loyalty Is Not All about Trust, Price Also Matters: Extending Expectation-Confirmation Theory in Bookselling Websites Key Word: e-loyaltysatisfactiontrustpricestructural equation modeling Read more about E-Loyalty Is Not All about Trust, Price Also Matters: Extending Expectation-Confirmation Theory in Bookselling Websites
