The Impacts of Electronic Word-of-Mouth on High-Involvement Product Sales: Moderating Effects of Price, Brand Origin, and Number of Customers Key Word: Electronic word-of-mouthpriceBrand originNumber of customersCar sales Read more about The Impacts of Electronic Word-of-Mouth on High-Involvement Product Sales: Moderating Effects of Price, Brand Origin, and Number of Customers
Simultaneity And Interactivity Of The Effects Of Communication Elements On Consumers’ Decision Making In Ewom Systems Key Word: Electronic word-of-mouthDiagnosticityInformant credibilityRecommendation acceptanceElaboration Likelihood Model Read more about Simultaneity And Interactivity Of The Effects Of Communication Elements On Consumers’ Decision Making In Ewom Systems
