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02/2019 |
How Ad Congruity and Interactivity Affect Fantasy Game Players’ Attitude Toward In-game Advertising |
Patrick De Pelsmacker, Nathalie Dens, Shana Verberckmoes |
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11/2018 |
Consumers' Legitimate and Opportunistic Product Return Behaviors in Online Shopping |
Zhi Pei, Audhesh Paswan |
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11/2018 |
A Feature-Based Sentence Model for Evaluation of Similar Online Products |
Dr. Haiping Xu, Yuhan Zhang, Richard DeGroof |
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11/2018 |
E-Loyalty Formation: A Cross-Cultural Comparison of Spain and Colombia |
Nathalie Peña García, Irene Gil Saura, Augusto Rodríguez Orejuela |
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11/2018 |
Google Search Effect on Experience Product Sales and Users’ Motivation to Search: Empirical Evidence from The Hotel Industry |
Daying Zhao, Bin Fang, Huiying Li, Qiang Ye |
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08/2018 |
How Different Lifestyles Affect Value Appraisals and Purchase of Ict Products: A Comparative Empirical Study |
Yu Pan, Fenghua Wang, Dan Liu, Li Gao, Yufei Yuan |
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08/2018 |
Toward Sustainable Freemium Software: The Roles of User Satisfaction and Use Context |
Jongbum Kim, Jeongho Lee, Hangjung Zo |
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08/2018 |
What Kind of Cause Unites A Crowd? Understanding Crowdfunding As Collective Action |
Rob Gleasure, Joseph Feller |
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08/2018 |
Exploring Factors Influencing Organizational Adoption of Augmented Reality in E-Commerce: Empirical Analysis Using Technology–Organization–Environment Model |
Shalini Chandra, Karippur Nanda Kumar |
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08/2018 |
Gender Difference in Restaurant Online Booking Timing and The Moderating Effects of Sell-Out Risk and Information Type |
Zili Zhang, Hengyun Li, Fang Meng, Shuchen Qiao |
