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11/2020 |
CUSTOMER LOYALTY IN THE ONLINE CONTEXT: UNDERSTANDING TRUST IN DIFFERENT PARTIES |
Celso Augusto de Matos, Marcelo Curth, Alexandre dos Santos Garcia |
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11/2020 |
WHOSE AND WHAT CONTENT MATTERS? CONSUMERS’ LIKING BEHAVIOR TOWARD ADVERTISEMENTS IN MICROBLOGS |
Xiumin Chu, Yezheng Liu, Xiayu Chen, Haifeng Ling |
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11/2020 |
MOTHERS’ CONTINUANCE USAGE INTENTION OF A PREGNANCY AND PARENTING COMMUNITY E-COMMERCE PLATFORM: PLATFORM GRATIFICATIONS AND MOTHER CHARACTERISTICS |
Jing An, Michael D. Myers, Xueping Yang |
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08/2020 |
WHAT DRIVES CUSTOMER ENGAGEMENT BEHAVIOR? THE IMPACT OF USER PARTICIPATION FROM A SOCIOTECHNICAL PERSPECTIVE |
Chang-Tang Chiang, Ming-Hsien Yang, Tian-Lih Koo, Chien Hsiang Liao |
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08/2020 |
WHAT DRIVES CONSUMER SHOPPING BEHAVIOR IN LIVE STREAMING COMMERCE? |
Xiaoyu Xu, Jen-Her Wu, Qi Li |
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08/2020 |
DETECTING SOCIAL COMMERCE: AN EMPIRICAL ANALYSIS ON YELP |
Jiangtao Qiu, Yinghong Li, Zhangxi Lin |
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08/2020 |
WHY DO PEOPLE INTEND TO BACK CROWDFUNDING PROJECTS? A PERSPECTIVE ON SOCIAL COGNITIVE THEORY |
Ying-Feng Kuo, Cathy S. Lin, Chung-Hsien Wu |
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05/2020 |
JUXTAPOSING IMPACTS OF SOCIAL MEDIA INTERACTION EXPERIENCES ON E-COMMERCE REPUTATION |
Xinchen Li, Qinyu Liao, Xin (Robert) Luo, Yaoyu Wang |
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05/2020 |
BEHAVIOR-BASED CUSTOMER DEMOGRAPHY PREDICTION IN E-COMMERCE |
Veronika Urbancokova, Michal Kompan, Zuzana Trebulova, Maria Bielikova |
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05/2020 |
SITUATIONS MATTER: UNDERSTANDING HOW INDIVIDUAL BROWSING SITUATION ROUTINENESS IMPACTS ONLINE USERS’ ADVERTISEMENT CLICKS BEHAVIOR |
Xianghua Lu, Yuxin Chen |
