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11/2021 |
Analyzing the Effect of Social Support and Customer Engagement on Stickiness and Repurchase Intention in Social Commerce: A Trust Transfer Perspective |
Chao-Hsing Lee, Chien-Wen Chen, Wen-Kuo Chen, Ko-Han Lin |
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11/2021 |
Online Gaming: The Mediating Role of Situational Engagement in Facilitating Player Value |
Jen-Her Wu, Simon Robinson, Qi Li, Tzu-Yuan Huang, Yi-Cheng Chen |
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08/2021 |
WHAT DRIVES USER ENGAGEMENT BEHAVIOR IN A CORPORATE SNS ACCOUNT: THE ROLE OF INSTAGRAM FEATURES |
Jengchung Victor Chen, Trang Nguyen*, Jirapa Jaroenwattananon |
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08/2021 |
INVESTIGATING THE EFFECTS OF NEGATIVE HEALTH MOOD ON ACCEPTANCE OF MOBILE HEALTH SERVICES |
Fanbo Meng, Xitong Guo*, Zeyu Peng*, Kee-hung Lai, Doug Vogel |
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08/2021 |
“MATTHEW EFFECT” OR “COGNITIVE FIXATION”? THE ROLE OF PAST SUCCESS EXPERIENCE IN CROWDSOURCING CONTESTS |
Lifang Peng, Jiawei Wang*, Ermao Hu, Xiaorong Wang |
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08/2021 |
Driving E-Commerce Brand Attachment Through Green Packaging: An Empirical Investigation |
Xu Zhao, Cheng Pan, Jingxuan Cai, Xin (Robert) Luo*, Jiang Wu |
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05/2021 |
EFFECTS OF INSTITUTIONS ON ENTREPRENEURS’ TRUST AND ENGAGEMENT IN CROWDFUNDING |
Melek Demiray, Sebnem Burnaz, Dahui Li |
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05/2021 |
CAN MONEY BUY CONTINUOUS USE? AN EXPLORATION WITH TAXI-HAILING APPS |
Haiqing Bai, Bo Xu, Wei Zhang* |
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05/2021 |
DEVELOPING A VALUE ASSESSMENT FRAMEWORK OF HABITUAL SOCIAL MEDIA USE: A GROUNDED THEORY APPROACH |
Tao (Eric) Hu, Xin (Robert) Luo*, Hua Dai, Xihui Zhang |
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05/2021 |
ADVERTISING OR BROKERAGE MODEL FOR SOCIAL PLATFORMS WITH A COMMERCE FEATURE |
Guofang Nan, Chenyu Chu, Zhiyong Li*, Minqiang Li |
